The beginning of a Jacksonville Tradition

Beth King with Traditions Realty contacted Fuel Multimedia to take over their existing website. They weren't satisfied with their previous designer. Beth had done her homework and was gaining a good understanding of SEO principals. Her new-found knowledge made it painfully obvious that their current website was not up to snuff.


Wesley Black, chief web designer at Fuel Multimedia, began outlining the current website's functionality. The site used iframes to display MLS information from an external source. This is what allowed visitors to view their featured properties. The problem was that the data was not delivered as part of traditionsjax.com as far as the search engines were concerned. Overall, the old site was good from a graphic design standpoint, but fell short when it came to today's web design and SEO standards.

After a few short weeks of working with Beth King and Sally Suslak of Traditions Realty, their website was reborn. The new and improved website was built by customizing the WordPress system, which allowed the folks at Traditions Realty to perform their own updates. They can add virtual tours, open houses, press releases, slideshows, and more. They can add, edit and remove agents as they see fit. Certain pages import data from the external MLS website, then integrate and display listings as part of traditionsjax.com.

The next step is to begin marketing their new website to the search engines. We wish Traditions Realty the best of luck with their brand new website!

Fuel Multimedia completes a water conservation site

In 2009, Fuel Multimedia was approached by Mr. Jeff Hoffman to create a website for his water conservation organization, BlueWater Outreach. After viewing graphic mockups and speaking with Mr. Hoffman and his team about their vision for the site, Wesley Black of Fuel Multimedia decided that this would be the perfect opportunity to implement some of Fuel's new "Flash meets SEO" tactics.


This Flash website features a quick and clean intro animation with a custom scored soundtrack. The unique user interface provides a quirky way to navigate the site. Clicking on "bwo-to-go" or "bwo custom" provides you access to samples of the video, audio and printed materials contained in campaigns created by the BlueWater Outreach team. The BlueWater Outreach website also features an integrated blog, which is used to not only keep the world informed about water conservation, but also to build relevance in the search engines.

The amazing thing about this Flash-based website is that it is 100% indexed by search engines. A quick google search for site:bluewateroutreach.com returns 35 results. All of which are pages in this website. This method of Flash website design provides a feature-rich, and highly interactive experience for your visitors, coupled with uninhibited search engine marketability.

Contact Fuel Multimedia today to find out what kind of online magic we can work for your business.

BlueWater Outreach is an organization that makes public outreach programs both affordable and effective. Since 2001, the core team members have developed a number of water conservation and quality outreach programs and PSA's for government and water-related entities. Now they are combining their experience and expertise to create a streamlined process for customizing programs to meet their clients' specific needs. For more information, please visit BlueWaterOutreach.com

Have your Flash and SEO it too!

I know the title of this entry is cheesy, but it's so very true. This is not exactly new news that I'm reporting, but it is little known and it's VERY important.

Since birth back in 2003, Fuel Multimedia has specialized in creating Flash websites. The modern world changes a lot in 6 years. The internet changes a whole lot in 6 years! We are always working in the lab to come up with fresh and effective ways to improve our products and services.

The internet has always been chock full of 2 basic categories of website: Flash sites and traditional HTML sites. Until blue in the face, people will tell you how building a Flash website is search engine suicide. Others will tell you that traditional HTML sites are boring and cannot provide an engaging interactive experience.

We are here to tell you that you can have both!

We've developed methods of content delivery that allow users to enjoy the animations, menus and sounds of Flash while simultaneously rendering the same information in plain old Text/HTML for non-flash browsers and search engines!

Here's a small example: Liquor Group - Interactive Distribution Map

This Flash movie is displayed in an HTML/Flash hybrid website. When a search engine reads this page, they see a textual representation of the data in the map.

FL | Florida | LG provides distribution in Florida
GA | Georgia | LG provides distribution in Georgia | Franchise State
HI | Hawaii | LG provides distribution in Hawaii
ID | Idaho | LG provides distribution in Idaho | Control State
IL | Illinois | LG provides distribution in Illinois | Planned Expansion

Many of the other examples we'd like to show you are still in development. We'll be posting those as soon as they are ready to be seen by the public.

Contact Fuel Multimedia today and find out what kinds of Web Design and SEO magic we can work for you!

Fumes in the air: Fuel gets ready to launch their new website

Fuel Multimedia's long awaited new website is finally nearing completion. The new website, which was delayed by the creation of Fuel's sister company, First in Print, is scheduled to be live in the next 4 weeks.

"A big challenge with this project is